Team CPG

CPG is managed by a team of seasoned business professionals, highly respected for their accomplishments in the US and international business arenas.

Jackson Tse
Founder, Chairman and President

Mr. Tse has over 30 years of senior management experience in international business, focusing on China and the Asia Pacific region. His expertise includes business development, strategic marketing, brand licensing, original equipment manufacturing, global sourcing, and formation of strategic alliances for cross-border business and real estate investments. Mr. Tse has built successful distribution networks for branded American products and services in China, Asia Pacific and Europe, ranging from high performance sports equipment to advanced electronics. He was President of USTech, Vice President of Asia Pacific at Wizards of the Coast/Hasbro, and Senior Vice President of International Business at Advanced Biometrics Inc. He consults for various US corporations in China and Asia Pacific in the area of product development, brand marketing and product distribution.  

Mr. Tse graduated from the University of Colorado and attended graduate schools in aeronautical engineering and business at the University of Washington, the Massachusetts Institute of Technology, and the Harvard Business School. He is a board member of the Washington State China Relations Council.  

John Jordan
Co-founder and Vice Chairman

Mr. Jordan worked for Boeing Defence & Space Group for 14 years in Advanced Launch System Design, including the Sea Launch commercial launch vehicle program.  He joined Wizards of the Coast, then a game company start-up, in 1993 as Director and Senior Vice President International Business, and grew its international sales from zero to over US$600 million per year in five years.  During this period Mr. Jordan localized Wizards' core brand into nine different languages and established four offices in Europe and one in China, distributing to over 50 countries and eventually exceeding the company's domestic US core brand sales.  In his final year at Wizards he served as Senior Vice President New Business Development, and company sales exceeded US$600 million. Mr. Jordan left Wizards in 2000 after a sale of the company to Hasbro for several hundred million dollars.  He currently serves on the Board of Trustees of Cornish College of the Arts, the Board of Advisors of Velocity Capital LLC, and the Board of Advisors of the Seattle Book Company. 

Mr. Jordan graduated from the Massachusetts Institute of Technology in Aeronautics and Astronautics. Mr. Jackson Tse, the Chairman and President of CPG, was a colleague of Mr. John Jordan at Wizards of the Coast.

Sidney Rittenberg
Senior Advisor to CPG

Mr. Rittenberg is currently the President of Rittenberg Associates, Inc. Since 1986, he has been a senior advisor to major US and international corporations doing business in China. His clients included AIG, Intel, Nextel, Teledesic, Digital Equipment, ARCO, Hughes Aircraft, ICO, Pricewaterhouse Coopers, Ford, Nintendo USA, Trammell Crow, Prudential Insurance (UK), Levi Strauss, Hershey, United Conveyers, Dan Rather (CBS News), Billy Graham and Family, USIS, etc. He has been a partner in the consulting firms Index Group and Kamsky & Rittenberg. He was the Vice Chairman for Asia at Computerland Corporation.

Mr. Rittenberg lived and worked in China for 35 years. He had worked with Chairman Mao (founder of the People’s Republic of China) and was a friend of the late Premier Zhou Enlai. He was close enough to late premier Deng Xiaoping to persuade him to agree to his first television interview with a Westerner: Mike Wallace of 60 Minutes. He maintains close relationships with people in high places in Beijing as well as in Washington D.C.

Mr. Rittenberg graduated from the University of North Carolina and attended postgraduate studies at Stanford University. He is a Director of the Washington State China Relations Council, and a member of Rotary Club International.

Joe Borich
Director and Executive Vice President

Mr. Borich is currently the Executive Director of the Washington State China Relations Council. Prior to this, Mr. Borich served in the US Foreign Service from 1972 to 1997. In the Foreign Service, he served under every US president from Nixon to Clinton in a China-related capacity. His last assignment was as US Consul General in Shanghai from 1994 to 1997; he previously helped open that Consulate General in 1980. He also served as Director of the Taiwan Coordination Staff in the Bureau of East Asian and Pacific Affairs in the Department of State, and prior to that as the last Deputy Chief of Mission in the former U.S. Embassy in Mogadishu, Somalia.

At the Washington State China Relations Council, Mr. Borich leads the only State-level association dedicated solely to promoting trade, cultural and academic relations between China, Hong Kong, and the United States, representing over 200 corporate members such as Boeing, Microsoft, Weyerhaeuser, Frank Russell Co., Costco, PACCAR International, Starbucks Coffee, major ports, banks, law firms, and other manufacturers, retailers, and businesses in Washington State.

Mr. Borich graduated from South Dakota State University, and attended the University of South Dakota Graduate School and the US State Department Executive Seminar.

Phyllis Lee
Director of Operations, CPG USA Head Office (Bellevue, Washington)

Ms. Lee has spent more than 30 years in the import-export business between USA and Asia.  She was the Director of Operations at a major importer-distributor of music and educational publications in Taiwan.  After immigrating to the USA, she was for three years the China Communications Manager and Chinese Language Editor at Wizards of the Coast/Hasbro in Seattle, managing product localization for the markets of China/Asia and assisting in managing relationships with the government and trade sectors over there.  At CPG, she is in charge of international trade operations, traveling to meet with CPG distributors at major trade shows and events that promote the export of CPG’s branded products and services.  She works closely with CPG’s global logistic teams in worldwide delivery of products.  When she has time, she teaches Mandarin Chinese to colleagues at CPG as well as to executives of other US companies. 

A graduate of Taichung Business College in Taiwan, she has taken various executive educational courses on business at leading American universities.

Marilyn Gregg
National Sales Manager, CPG Gourmet Organic Foods

Ms. Gregg has more than 20 years of professional marketing and sales experience in American consumer food products, starting with Tree Top Corporation.  She also has more than 15 years of experience in management of food service operations, working for McDonalds and Taco Times.  At CPG, she is in charge of setting up, training and managing a network of national sales agencies which represent the organic gourmet food products produced by CPG. She is in charge of trade shows and exhibits for CPG in the gourmet food trade in North America.

Nathan Bailey
Representative, CPG Oregon

Mr. Bailey is in charge of CPG Oregon, an office/showroom set up by Mr. Bailey to manage the business of marketing the gourmet food products produced by CPG in the State of Oregon.  His other roles include securing and managing a licensed line of apparel and accessories which CPG has designed and produced for a national car club affiliated with a very famous Italian sports car brand.  He also works with other key CPG sales associates across the country on projects involving the sourcing and original equipment manufacturing of consumer products for major national brands in the USA. 

Terry Wade 
Manager, CPG Wine Business / Richland Hills Cellars

With over 30 years spent in international trade and transportation, Mr. Wade has extensive experience in the distribution of wine in the USA.  He has imported wine from Europe and sold them to wine shops, upscale grocery chains, and specialty food retailers in the USA.  Today at CPG, he handles the import, export and distribution of CPG’s premium wine and wine accessories in the US market.

Peter Wong
Director, Engineering & Technology Projects

Mr. Wong brings to CPG more than 20 years of experience as a senior project manager, focusing on construction and other engineering projects. Prior to joining CPG, he was hired by a major Hong Kong firm that transferred him from Seattle to China, where he lived and worked for more than 6 years managing the development of express ways in southern China and the construction of office-residential complexes in Beijing. At CPG, he handles projects that involve technical design and construction, special tooling, custom molding, and product testing.  He graduated from the Hong Kong Polytechnic University, obtained his MS Degree in Engineering from the Loughborough University of Technology in the United Kingdom. Even though he operates out of CPG in Seattle, he maintains his professional status as a Chartered Builder in England and a Registered Professional Engineer in Hong Kong. 

Sasha Fang
Representative, CPG Beijing Office

Ms. Fang has been active in US-China business since 1991. She represents CPG in contract negotiations with Chinese companies on technology transfer, product distribution and sales, original equipment manufacturing, and joint ventures. Ms. Fang represents CPG at trade shows in China. She participates in selected US trade missions to China and arranges for visits to CPG in USA by Chinese trade delegations.  She has successfully brought in financial investments from China for American firms. Ms. Fang has also been an acclaimed professional photographer, having had her own studio and covered such events as the Goodwill Games, APEC Meeting, former Washington State Governor Locke's visit to China, and former president Bill Clinton's visit to Seattle.  She graduated from the University of Washington and attended graduate school in business.

Jeffrey Pang
Director of Business Development for CPG, South Eastern China Region
Managing Partner, Café LaVita, Yangzhou, China

With more than 18 years of experience in the import-export business, Mr. Pang is well versed in all aspects of doing business with Greater China, in both the civilian and the governmental sectors.  He is a Director of the Seattle Chinese Chamber of Commerce; Chair of the Sister City Committee for the City of Kent with China’s Yangzhou City;  and also Chair of Kent’s Friendship City Committee with China’s Shunde City, Foshan City, and Guangdong Province.  He is a member of the Diversity Advisory Board of the City of Kent.  Mr. Pang has organized and led numerous missions to China for the City of Kent and Washington State, encompassing trade development, cultural and educational exchange.  With his extensive network of contacts in China, Mr. Pang has introduced numerous American corporations to China and assisted them in setting up their operations in China.  He is now focused on doing this for CPG.

Joyce Kwan
Director, Sourcing and OEM Services for Apparel, CPG Hong Kong Office

Mr. Kwan has more than 25 years of experience in the sourcing and manufacturing of apparel and related accessories, ranging from woven to knit in fabrics, from tops to bottoms in garments, from adult to junior in sizes.  She is in charge of supervising the apparel factories that produce for CPG and its clients; these factories being located in China, Hong Kong, Macao, Vietnam, Cambodia, Thailand, Burma, and Kenya (Africa).  While making sure that these factories meet the Social Compliance requirements of major American and international brands, Ms. Kwan oversees the teams in charge of product development, quality control, intellectual properties protection, quantity assurance, product safety testing, and worldwide delivery for CPG and its clients.

Pancho Serame
Director of Operations, Philippines

Mr. Serame has more than 20 years of professional experience in finance, real estate development, project management and public relations.  He is in charge of developing and managing the business for CPG in the Philippines and nearby region, using his extensive network of contacts in that part of the world.  Operating out of Seattle, he travels to the Philippines frequently and is in charge of all business activities in the Philippines for CPG, including trade shows and promotional events in the region.  He is responsible for managing relationships for CPG with the government and trade sectors of the Philippines.  He and his team oversee the development and operation of Café LaVita and Richland Hills Wine Club throughout the Philippines.

Clifford F. Tanudirdja
Director of Operations, Australia

Mr. Tanudirdja has relocated to Australia from the USA, and is in charge of wine production and business development in other product areas for CPG in Australia.  He also covers Singapore and Indonesia for CPG in special projects relating to wine and other gourmet food products of CPG. He is a graduate of the University of Washington, has worked for years as an engineer for such firms as Boeing, and has successfully operated a financial services firm in Seattle. 

Jerome Gunarso
Director of Operations, Indonesia

Mr. Gunarso has more than 15 years of experience in managing franchised convenience stores, gas stations and automotive service centers in California for ARCO. He also has extensive business experience in the area of international shipping and transportation.  A graduate of Untag University of Indonesia in mechanical engineering, he obtained his MBA from the University of Phoenix.  He  is bilingual, being fluent in English as well as in his native tongue of Indonesian.  At CPG, he is in charge of developing the business for CPG in Indonesia.

Phil Meech
Product Director, Stellar Breeze Organic Coffee, Div of CPG

Mr. Meech is the Roast Master for CPG’s Stellar Breeze line of organic coffee, which is freshly roasted in Seattle everyday for shipment to all points in the USA and worldwide.  Mr. Meech has spent more than 10 years as an artisan coffee roaster and teacher of roasting technology and techniques.  He travels to the coffee growing countries of the world and personally selects the finest beans for his roasting use.  In his lab at the roasting plant, he blends the beans and roasts them to the cupping specifications of Stellar Breeze. Mr. Meech also serves as a consultant to other roasting operations and roast equipment manufacturers in the USA.

Pierce Watters
Product Director, Stellar Breeze Tea, Div of CPG

Mr. Watters is passionate about tea.  He has undergone several years of intensive study on tea under a Chinese Tea Master, and together they have published a book on fine tea from China for the American public. They are now putting together their second book on tea.  Mr. Watters is in charge of product development for the Stellar Breeze line of premium tea, selecting the finest varieties of tea to be marketed under the CPG label.  He also teaches the art of brewing and enjoying fine tea to the American tea connoisseurs. Prior to this, Mr. Watters has spent 30 years in the publication and circulation business, including five years at Wizards of the Coast, and after that at Paizo Publishing, where he handles the distribution of their novels and magazines throughout North America.

Brena “Rose” Gustafson
Product Director, RC Chocolates, Div of CPG

Ms. Gustafson, affectionately known as Rose the Master Chocolate Maker, is the strategic partner of CPG for the RC line of chocolates.  With over 30 years of hands-on experience in her own chocolate factory, she has perfected the art of making gourmet chocolate for those who demand the best in quality, design, taste, nutrition and health.  She has joined forces with CPG to create a line of dark chocolates with fruits and other all-natural ingredients, for sale by CPG in the USA and for export worldwide.  Ms. Gustafson also manages her Rose Chocolate Treasures retail shop in Pike Place Market, the popular tourist destination in downtown Seattle, where her chocolate creations and other CPG gourmet food products can be purchased.

Amy Webster
Director of Marketing, CPG Tours, the Travel Division of CPG

Ms. Webster is in charge of executive travel and special interest tours at CPG. 

She puts together corporate outings, incentive trips, trade missions and other special interest events for clients of CPG in China and Asia Pacific. She works closely with travel professionals in the USA, China and the Pacific Rim, creating new tours and exciting itineraries, all at the executive level. Prior to joining CPG, she has spent more than 20 years as a senior manager and travel consultant for some of the major travel firms and cruise lines in the USA, including US Travel and Doug Fox Travel.  

Strategic Alliance Partners 

Ms. Melissa Reis and Off-The-Grid LLC

Ms. Reis and her firm Off-The-Grid LLC are strategic partners of CPG in the area of corporate promotions and merchandising.  The partners work closely together in designing and producing products for use by American and international corporations in special events, from shareholder meetings to corporate outings, from trade shows to consumer advertising.  Completed projects by the partners include the creation and production of licensed merchandise (hard goods, soft goods and gourmet specialty foods) for a Hollywood film studio, manufacturers and distributors of games, museums, cruise lines, banks, insurance companies, restaurant chains and travel agencies.  Ms. Reis hails from the entertainment and games industry.

 Mr. Heinrich K. Koehler and Continental Travel

Mr. Koehler is an advisor to CPG Tours, the travel division of CPG.  His own firm, Continental Travel of Mercer Island, Washington, serves as the retail travel agency for CPG Tours.

 For the past 25 years Mr. Koehler has focused on providing personalized corporate and vacation travel of the highest standard to a select international clientele. Mr. Koehler previously worked for Pan American World Airways for 13 years in various management positions, and traveled extensively throughout the world representing the airline. He attended the University of Washington Graduate School of Business Administration and is an active member of the German Chamber of Commerce in Seattle.